The whole arc

Program Overview

17 weeks, four phases, one outcome: an account manager who can run a desk alone.

Summary

Foundation builds the database, the pitch and the first call. Development turns conversations into qualified job orders and submittals. Application scales prospecting, objection handling and closing. Mastery hands you the desk, the data and the certification.

Phase 1 — Foundation

Learn the motion

You can open a call, hold a conversation and run a first client meeting.

Assessment: run an effective client meeting (Week 4)

Weeks 1, 2, 3, 4

Phase 2 — Development

Qualify and convert

You take complete job orders, submit well and follow up on cadence.

Assessment: margin fundamentals (Week 8)

Weeks 5, 6, 7, 8

Phase 3 — Application

Scale and defend

You prospect at volume, handle any objection and support a close.

Assessment: objection handling (Week 11)

Weeks 9, 10, 11, 12

Phase 4 — Mastery

Own the desk

You run your own rhythm, coach yourself off the data and certify.

Certification & ramp review (Week 17)

Weeks 13, 14, 15, 16, 17

Week by week

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